Ivar
Middelveld

Founder of Favo.

Email me

About

I'm Ivar, 20, from the Netherlands. I'm building Favo, an iPhone app that turns the videos you save on TikTok and Instagram into the real thing: the product, the place, the recipe.

I built Favo with a team of AI agents. They write the code, check the security and ship the releases. I make the calls. It's live on the App Store now.

Before Favo I spent two years building an activewear brand. Through my content company WEBR I manage 5 Dutch Instagram pages with 1.1M+ combined followers. Both taught me the same thing: focus and speed beat everything.

Now I'm building in public. On @withivar and in The Build Log I share how I run a startup with AI: the setups that work, the ones that don't, and the real numbers as they come in.

Work

FavoiPhone app that turns saved TikToks and Reels into the product, place or recipe. Built with a team of AI agents, live on the App Store.
2026–now
The Build LogOne email every Sunday: one AI setup you can copy, and what it did for my app.
Now
WEBRMy company for short-form content: distribution for creators and brands, and managing 5 Dutch Instagram pages with 1.1M+ combined followers.
2021–now
GPAXActivewear brand, mainly for women. I built and ran the brand, the online store, fulfilment and the ambassador program.
2024–26

Videos

I built an appInstagram

Stack

Claude CodeMy agents. They write the code.
CodexSecond team, builds the screens.
Claude DesignEvery screen, before it's built.
HiggsfieldAI video for Favo's pages.
SupabaseDatabase and sign-in.
VercelHosts this site.

The Build Log

One email every Sunday: one AI setup you can copy, and what it did for my app, with the real numbers. You also get my 12‑agent setup.